Lästips inför SoMe-testet
Vill du läsa på innan du tar dig an SoMe-testet? Då har du kommit helt rätt. Här har vi sammanställt våra tips på studiematerial inför provet.
Det finns många bra källor till att lära sig mer om annonsering på Sociala Medier.
Målgrupper
- https://www.facebook.com/business/help/341425252616329?id=2469097953376494
- https://www.facebook.com/business/help/459892990722543
- https://www.facebook.com/business/news/audience-insights
- https://adespresso.com/guides/facebook-ads-beginner/demographic-targeting/
- https://www.wordstream.com/blog/ws/2017/11/01/facebook-audiences
- https://www.sokmotorkonsult.se/facebook-annonsering/annonsera-mot-e-postadresser-pa-facebook-ar-det-lagligt
- https://www.facebook.com/business/help/905095143159925?id=176276233019487
Kontostruktur
- https://www.facebook.com/business/help/613846972027099
- https://www.facebook.com/business/help/706063442820839?id=802745156580214
- https://www.wordstream.com/blog/ws/2017/08/30/facebook-ads-account-structure
- https://www.lyfemarketing.com/blog/facebook-ad-campaign/
Optimering
- https://www.facebook.com/business/help/1858095597758035
- https://www.facebook.com/business/help/1951752378390970?id=561906377587030
- https://www.facebook.com/business/help/537699989762051?id=561906377587030
- https://www.facebook.com/business/help/360633990938573?id=561906377587030
- https://www.facebook.com/business/help/112167992830700?id=561906377587030
- https://www.facebook.com/business/help/1619591734742116?id=2196356200683573
- https://www.facebook.com/business/help/430291176997542?id=561906377587030
- https://www.facebook.com/business/help/2325095000852187?id=561906377587030
- https://www.facebook.com/business/help/296463804090290?id=561906377587030
Målsättning / Strategi
- https://klientboost.com/ppc/facebook-ad-strategies/
- https://adespresso.com/blog/advertising-on-facebook-strategies/
- https://sproutsocial.com/insights/facebook-advertising-strategy/
- https://www.facebook.com/business/help/1438417719786914?id=802745156580214
- https://www.lyfemarketing.com/blog/facebook-advertising-strategy/
- https://www.falcon.io/insights-hub/topics/social-media-strategy/facebook-advertising-strategy-guide/
- https://neilpatel.com/blog/unbeatable-facebook-ad-campaign/
Annonser
- https://www.wordstream.com/blog/ws/2016/06/29/best-facebook-ads
- https://adespresso.com/blog/9-tips-perfect-facebook-ad-design/
- https://offers.hubspot.com/thank-you/facebook-ad-examples
- https://adespresso.com/blog/best-facebook-ad-format-experiment
- https://www.facebook.com/business/ads-guide
- https://www.facebook.com/business/ads/ad-formats?ref=ads_guide
- https://www.facebook.com/ads/library/
- https://www.facebook.com/ads/archive/report/
Pixel
- https://www.sokmotorkonsult.se/facebook-annonsering/vad-ar-en-facebook-pixel
- https://www.facebook.com/business/learn/facebook-ads-pixel
- https://www.facebook.com/business/help/742478679120153?id=1205376682832142
- https://www.facebook.com/business/help/952192354843755?id=1205376682832142
- https://blog.hootsuite.com/facebook-pixel/
- https://adespresso.com/blog/facebook-pixel/